Can Canadian Radio Save Itself? Why 90s Nostalgia Might Be the Secret Weapon
Let’s be honest for a second. If you look at the current media landscape, traditional AM/FM radio has been facing an uphill battle trying to capture the attention of younger ears (my kids included). With endless streaming playlists and algorithms dominating the scene, it’s easy to think Gen Z and Millennials have completely moved on from the radio dial. But what if the secret to winning them back isn’t chasing […]